Andrew Dietz: A Subversive in Brooks Brothers Clothing

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Michael Flock spends time speaking with businessman, consultant, author and community leader, Andrew Dietz, about the power of relationships, branding and how to create a strong internal and external culture.

Andrew Dietz, Founder of Creative Growth and Co-Founder of Creative Influence, a sales-enabled public relations content firm for business-to-business organizations.  His clients have included firms such as Deloitte, Grant Thornton, Gensler, Perkins + Will, Wells Fargo Insurance, Chubb, Avanade (Accenture), Edelman Public Relations, Microsoft Professional Services, Cushman & Wakefield, Jones Lang LaSalle and many more.

Andrew is an industry-recognized expert on B2B Services strategy, innovation, entrepreneurship, marketing and revenue growth. He is a frequent contributing writer and speaker on marketing and management issues for national business publications and associations. In 2014, McGraw-Hill published Andrew’s book, The Opening Playbook: A Professional’s Guide to Building Relationships That Grow Revenue.

Prior to launching Creative Growth in 2003, Andrew was a consultant with Egon Zehnder International, one of the world’s leading human capital advisory and executive search firms. He co-founded netWorth Partners, a Private Equity investment firm affiliated with Mellon Bank, and he served as CEO of SideTalk and successfully executed its sale to a publicly traded entity.  Additionally, Andrew was a founding member of BellSouth’s Internet service provider,, where he served as VP, Product Marketing and led the marketing launch of BellSouth’s broadband service.

Andrew lives in Atlanta, GA where his community leadership has focused on building the city’s creative community.  He has served on the Board of Directors for the Anti-Defamation League, Atlanta College of Art, IMAGE Film and Video (Atlanta Film Festival), High Museum’s Contemporary Art Society, Museum of Contemporary Art of Georgia and of VOX Teen Communications.  He also wrote the nationally acclaimed book, The Last Folk Hero – A True Story of Race and Art, Power and Profit which championed raw creative talent in the world of outsider art. (Ellis Lane Press, 2006)

Here is a glimpse of what Andrew shared in the interview:

“I was different. I’m a subversive in Brooks Brothers clothing, so I didn’t think that I would be accepted at BellSouth. But that was a really great environment for me. I say, especially early in your career, you want three things, network, name and knowledge.”

“…as I look at you and your business, you’ve built tremendous relationships as your team with people in the market. So, it does exist, but there is a reputation you’re dealing with. And that reputation certainly is translated to consumer relationships.”

“…relationships are built, we could say one conversation at a time. Great conversations start with curiosity, genuine curiosity.”

“And Steve Ross said 10% thinking, 90% doing. Strategy before tactics doesn’t mean you over think, but you have got to put a little time in, aiming before firing.”

About Capital Club Radio

Hosted by Michael Flock, Chairman & CEO of FLOCK Specialty Finance, Capital Club Radio provides a forum for middle market business leaders who have been underserved by traditional banking.

CCR provides listeners an opportunity to gain valuable business insights and perspectives to deal with market uncertainty. Interview topics include: key success factors, both personal and professional, dealing with adversity, as well as outlook for the industry and your business.

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